Why LCD advertising machine is the image of new media definitionKeywords: LCD advertising player Publisher: Release time: 2017-12-04
Many people do not quite understand why LCD advertising machines are called new media. The editor below explains the media for everyone.
The media player system is a "fifth media" platform for transmission, distribution, management, and control. It is gradually being promoted and applied in all walks of life in society, and it plays an inestimable role in the rapid and effective dissemination of multimedia information. The media player system has great market potential in the "fifth media" market and other areas of multimedia information distribution and operation. At the same time, it can also be applied to large-scale sports and cultural and entertainment activities, such as the Olympics, expositions, and the release of information at major domestic and foreign conferences. The emergence of the fifth media may change the operating model of the entire advertising industry.
In the field of video multimedia information, information customers and information companies are working hard to explore more emerging terminal network channels as information dissemination platforms. Traditional lol赛事竞猜papers, radio, television, and the Internet are referred to as the four major media, and the "fifth media" digital signage refers to a large number of high-end buildings, photo studios, hotels, hotels, shopping malls, chain stores, banks, hospitals, theaters, KTV , Stations, airports, subways, buses, taxis and other public places, forming a new type of media with independent installation of independent media playback equipment, and broadcast unified professional advertising and multimedia information.
The advertising machine mainly realizes building / outdoor LCD advertising: refers to commercial terminal, advertising system in the form of LCD screen or LCD screen in commercial buildings, supermarkets, campuses and other channels. It uses television advertising programs and other programs as the means of expression. When it comes to information media, most people think directly of lol赛事竞猜papers, radio, television, or the Internet. But today's information publishers are no longer satisfied with these traditional information channels, which have a wide audience but are not targeted. The information media market is shifting from mass marketing to niche marketing. In the era of continuous product and consumer segmentation, the limitation of traditional media is that it cannot effectively distinguish the target audience of the product.
The advertising machine is a new generation of intelligent equipment that uses standard LCD monitors and LCD TVs to display information and play video advertisements through networking and multimedia system control.
The following is the new media advertising machine shared by everyone.
Compared with other media, the LCD advertising machine has an absolute advantage in "time"-the release is continuous and stable, unlike TV and radio flash, but it is in "space" ...
With the gradual expansion of the domestic business environment, the demand for advertising is also increasing, and the information-based multimedia advertising machine has become a highlight in the advertising media market.